- #Time inc digital media kit how to#
- #Time inc digital media kit pdf#
- #Time inc digital media kit professional#
I wanted to be careful that my media kit web page did not.
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I noticed that some web pages, though, ended up really crowded when they had multiple media kits. Some authors did it both ways, especially if there was a “new release” or “latest release.” I liked the idea of having a press kit for each book and one for me as an author. I also found two different ways to focus a media kit: on the book, or on the author. Then, I figured out what items should only be included online, such as downloadable high-resolution and low-resolution author portraits. I started by brainstorming the content for the PDF-based media kit. The two contained basically the same stuff, but one was immediately readable and interactive, while the other was something that could be downloaded, saved, and printed out.Īt the time, this 2-version media kit seemed like the best way to do it, so I (at the time) I decided to do mine this way.
#Time inc digital media kit pdf#
Two Versions: Online and PDFįirst, authors tended to have two versions of their media kits: both a web page media kit and a downloadable PDF media kit. I noticed a few things as I studied my samples.
![time inc digital media kit time inc digital media kit](http://www.zycon.com/Announcements/Products/90765/Pull_Test_Kit_with_Digital_Scale.jpg)
In Google Images, I typed “author media kit” and “author press kit,” and a million media kit graphics came up, compared to very few in the regular Google search. I found the best place to search for sample media kits is in Google Images, not regular Google.I found that many media kids are kind of boring, both textually and visually.I found that some published authors have media kits hosted on their publisher’s websites, not on their own.(I did look at templates, too.) As I searched, I discovered a few things: That’s great! They’re being updated all the time, and you can find these easily.īut I didn’t want templates. First, there are a lot of resources out there with to-do lists and templates for media kits. I used various internet searches trying to find sample media kits. If the authors write books like mine, that means that their audiences are most likely similar to mine.
#Time inc digital media kit how to#
To figure out how to write an effective media kit, the first thing I needed to do was locate 4–5 authors’ websites who write books like mine and study their media kits. Finding Samples: Authors with similar audiences Note: When selecting samples to study, you should, as a general rule, select samples whose audience is most similar to yours. (3) Write your own: Use those patterns to help you write the document. (2) Find patterns: If you study enough samples, you will start to notice patterns.
#Time inc digital media kit professional#
(1) Study samples: When you are going to prepare a professional document that you have never written before, you first study samples of the document to see what the document entails. The teaching I do in the law school involves a method I helped develop called “ genre discovery.” Genre discovery might sound complicated, but it’s actually something professional writers do every day. In addition to being a writer, I’m also writing professor. But when I was a new author, these documents see weird and elusive.) (*Note: Since I first wrote this piece five years ago, I’ve gotten really good at writing press releases and other documents for the media. Since I’d never done this before, and I’m betting many of you have never done this before either, I thought I’d narrate how the process went so we could all learn from what I learned. This goes for many large-press authors as well. The important thing to remember about a media kit is that its audience is not your readership, but rather members of the larger book marketing industry.īecause I publish my novels with a small press, putting together a media kit is a task fell to me. A media kit (also called a press kit), is a marketing tool that authors use when reaching out to the media, book bloggers, retailers, and more.